Alex Commits DOD Trademark Infringement

In reply to our post on Alex Barron making outlandish claims about his military service, one reader asked a question about Alex’s campaign signs. In the bottom right corner you see an anchor with laurel above the words, “NAVY VETERAN”. Click on the image to see his campaign sign, plus notice other campaign literature says “U.S. NAVY VETERAN”. So we looked into this and here is what we found.

On the Navy’s website on trademarks, we see this reply to a question. So according to this, Alex is ONLY allowed to say he is a Veteran. He can’t even say Navy, because that name is trademarked and could be construed as them endorsing his candidacy. But let’s go deeper.

The emblem that Alex uses is an anchor with laurels around it. We’ve done a search to see if it’s copyrighted by the Navy, and the best we can find is it’s a vehicle sticker sold on Amazon and at Walmart. Now we’re sure Alex will argue that since the anchor isn’t an official Navy insignia, he can use it. Well Arrogant Alex the Department of Defense has an answer for you on that.

In their 12 page guide on trademarks, we see this.This means Alex can’t make up or use an insignia or logo that looks like, or incorporates ANY element of a trademarked Navy Logo. We assume based off the first paragraph in this, and the lack of proper licensee info on the vehicle decal that Alex used that they obtained permission. But even if they did receive a proper license, the manual says later they only last 2 years and that it is NOT transferable. Meaning Alex CANNOT use it on his campaign literature or signage.

But Wait There’s More

It should be no surprise that there is more Alex is committing trademark infringement. The use of Navy ships for his campaign, along with his name is yet another no-no. The use of the ship implies that the Navy approves of or endorses his campaign. So not only does Alex imply that he had sea service on a ship (he had none) but he also leaves voters with the impression that he is endorsed by the Navy. Nice try Alex.

The Department of Defense issued Directive 1344.10 “Executive Services Directorate”, in which the discuss what can and cannot be used by retired military members in campaign advertisements. Here is a screenshot from page 7 of that directive.

Notice it says “does not accurately reflect their actual performance of duty. Ummmm Alex was NEVER on a ship in the sea while in the Navy. Yet he leaves the impression that he was! This is not only potentially stolen valor, but it also is a clear violation of this DOD directive. While Alex was trying to look tough and gritty for the voters, he has made a mockery of other’s service.

Pictures in Uniform

Another interesting tidbit is Alex posting pictures of himself in uniform on his Facebook campaign page. The official rule as per the aforementioned DOD Directive states this:

4.3.1.2. Include or permit the inclusion of their current or former specific military duty, title, or position, or photographs in military uniform, when displayed with other nonmilitary biographical details. Any such military information must be accompanied by a prominent and clearly displayed disclaimer that neither the military information nor photographs imply endorsement by the Department of Defense or their particular Military Department (or the Department of Homeland Security for members of the Coast Guard); e.g., “John Doe is a member of the Army National Guard. Use of his military rank, job titles, and photographs in uniform does not imply endorsement by the Department of the Army or the Department of Defense.” 

Here is a screenshot of this section, on page 6 of the DOD Directive. And here is a media article from Colorado where they discuss other political candidates posting pictures of themselves in uniform from their prior service. Their are numerous other articles we found on the subject. The point is, without a disclaimer as stated above in section 4.3.1.2, Alex CANNOT post pictures of himself in a military uniform anywhere on his campaign page, or literature.

ANALYSIS

Alex has no boundaries and plays the rules how he sees fit. He has already shown his disregard for decorum in the KCRCC meetings by talking over others. So it only fits that he’d break DOD and Navy rules in his campaign. Here are the rules that we see Alex has potentially broken, or trademarks he’s infringed:

  1. Use of the word Navy in his campaign slogan, without a disclaimer.
  2. Use of a non-licensed Navy logo on his campaign literature and website.
  3. Implication that he served outside his official capacity while in the Navy.
  4. Pictures of himself in uniform without the proper disclaimer.
  5. Use of Navy ships on his Facebook campaign page is not allowed.

If Alex is going to ignore the above rules and regulations, what would he do if elected to Senate? His pattern of disregard for rules would predict he’d be a loose cannon. Do your due diligence and investigate Alex before casting your vote.

Remember he’s Alex, he does what he wants….

Chester

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